Link Building Defined for Non Geeks

Link building is a subset SEO Service and is simply the process of creating and establishing relevant quality inbound links to your website which will help your website achieve higher rankings within the major search engines and it will also generate targeted traffic to your website. Here’s what I have found out about Link building, through watching how it was done cheaply, to actually doing it myself.

I will now try to define link building as simply as I can, I can’t stress or explain enough that it is not the quantity of inbound links to your site that helps you rank well but rather the written quality of those links pointing to your site. There are countless unethical SEO companies around which employ some pretty shady tactics and practices which will just end up damaging your website and detrimental to your online campaign instead of helping it.

Techniques to Avoid……

The famous – Keyword stuffing: which involves you literally packing long lists of keywords and nothing else onto your site. This practice will ensure you get penalized, when it’s crawled by the search engine spiders. You will need to find the correct methods of how to place keywords and phrases in the correct way on your Web site.

Invisible text – The sneaky practice of putting lists of keywords in white text on a white background, in hopes of attracting and manipulating the search engine spiders. Never a good idea, you will get penalized

Poorly written broken English content with links in it also don’t bring the results that you want. Amazingly I have seen links for shooting clubs, the key word “shot gun” on a baby forum!!!!!!  Poorly written,  poor quality isn’t going to bring you results , so imagine the effect 20,000 of these links would have on your site – NOT GOOD!

Link building should be ….

  • Well written with content that makes sense with the links embedded in the content.
  • Should only be in categories relevant to that industry or product.
  • High quality, focused and lazer targeted.
  • All links should be able to be followed to their source
  • Each link should be unique – not spun or software generated.
  • Should be time consuming, attention to detail is a must.
  • Remember it’s about THE QUALITY not mass QUANTITY.

Again the above is an abbreviated guide on how link building works for me and my clients, always remember link building is not the full package only a small percentage. It’s like driving a car, you need more than just petrol to drive a car, wheels, nuts & bolts, gear stick etc. It’s the exact same with SEO, there are many factors to be considered to get your site ranking, and it’s helpful to know how link building works.

Add a Comment

Your email address will not be published. Required fields are marked *